Australia's Leading SEO Expert Who Understands Your Online Mission
In 2016, possibilities of an online business are endless, in fact, there has never been a better time in history like the times you and I are living in. Because anyone with basic internet skills can setup an online business in less than a week. All that's required is a domain name and a website to get things started. But without top search engine rankings, not many people would be able to find that business.
Think of search engines like Google as a highway, and think of search engine optimization as creating a side roads connecting to that highway, and think of keywords as "text on road signs" telling search engines what's on your website.
All SEO Specialists Should Know
- Google Webmaster Guidelines
- Google Adwords, Google Analytics and Google Webmaster Tools
- Social Media Marketing
- Website Conversion Optimization Best Practises
- People: experienced SEO's should know how to put themselves in someone else's shoes. Because it is people and not search engines who will do business with you
Insights for Your Website
Technology Choices: as you know that there are countless amount of content management systems to choose from. But some are better than others. For example: WiX powered sites uses Ajax to generate pages (which are the worst for Google rankings). WordPress by default creates many duplicate pages (such as date archives, tags, search results and others) (especially for WooCommerce Sites).
Google should be able to access your web pages without any issues for it to be able to rank those pages. It costs money for Google to store the entire public web documents (trillions of docs) so Google encourages site owners to avoid duplicate content issues. To avoid duplicate content issues: you should use canonical URL's by using the link element like this:
<link href="https://www.rankya.com.au/seo_specialist.html" rel="canonical" />
Do's and Don'ts of Linking Strategies: this part of seo is the most misunderstood strategy of them all. Because all search engines consider backlinks as a ranking signal, but, its where, how, and when you get back links is crucial, and not so much as to, how many. Quality backlinks tied to your website can make sure your website ranks for competitive keywords. Don't let amateurs destroy your online success
Market Segmentation: you just can't target everyone online. Facebook has over 1 billion users, and billions of searches are conducted in Google almost everyday. But you must learn to segment your target audience when starting out online. For example: I could offer SEO services for everyone in Australia, or I could segment and target specific audience such as "small business owners, or, personal trainers, or mums who operate E-commerce sites and so on".
This has two benefits: you can select better types of keywords which are easier to rank in Google, and also, your web copy can communicate directly to your target audience for more affective message delivery. Learn to segment your market.
Your Competition: yes, that dreadful website that is competing with you, yet did you know? Your competition can actually be very useful for your own website. In fact, looking at your online competitors with new set of eyes can save you incredible time and effort. When analyzing competitors: most search engine optimization experts only look at the source code of a competitor website, but, your competitor's online footprint has invaluable value, such as information for your own market niche & your customers. Your online competitors should be utilized accordingly
SEO web copywriting: HTML (Hyper Text Markup Language) keyword there is language that Google understands. Google is a global multilingual search engine with over trillions of web documents indexed, placing some random keywords like everyone else isn't what SEO copywriting is all about. You have to talk to Google through HTML code, and also by using keywords on your landing pages.
Content: isn't content like other Digital Agencies try to sell you, as far as Google is concerned, content is every line of code, text, images, videos, documents and the rest that makes up your entire website. Creating content for your ideal customers as well as addressing factors for Google rankings can allow you to see greater results from your website.
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